Last updated: July 2025
247 Cars is a licensed private hire taxi operator serving the West Midlands, including Walsall, Willenhall, Darlaston, Lichfield, and surrounding areas. This Privacy Policy explains how we collect, use, and protect your personal information across our app, website, phone bookings, and business services.
Data Controller:
247 Cars Group (including all affiliated branches).
For any privacy-related queries: support@247-247.net
| Purpose | Legal Basis |
|---|---|
| Booking and customer support | Contract |
| Payment records and invoicing | Legal obligation |
| App/website analytics | Legitimate interest |
| Marketing and retargeting | Consent (via cookie/app banners) |
| Emergency disclosure (e.g. NHS, police) | Legal obligation |
| Data Type | Retention Period |
|---|---|
| Journey history | 12–24 months |
| Payment records | 6 years (HMRC requirement) |
| Call recordings | Up to 12 months |
| App usage/analytics | 12–24 months |
| Corporate account data | 6 years post-termination |
You have the right to:
To exercise these rights, email: support@247-247.net. We'll respond within 30 days.
We take appropriate technical and organisational measures to protect your data:
Our services are not intended for individuals under the age of 13. We do not knowingly collect data from children. If we become aware that such data has been collected, we will delete it promptly.
We may update this policy to reflect legal changes or improvements to our services.
The latest version will always be available at: www.247-247.net/privacy-policy/
For privacy-related enquiries, please contact: